The Transsib: A New Idea to Win Customers

The first complex innovative transport product is being created on Russian railways, which will allow cargoes to be moved in containers for a distance of 10,000 km (from Russia’s eastern borders to the western borders of the CIS) in record-breaking time. Its basis will be the Transsib, which is the longest and the most technically equipped mainline railway in the world. The new project has already received its current operational name “Transib for Seven Days”. Will OAO RZD and its foreign partners be able to create a brand new image for this mainline as a product, in order to make every user understand its opportunities as a link between Eastern Asia and Europe?
What are the obstacles it faces? And will it be possible to overcome clients’ mistrust of Russian service?